Author

Rachel Lobdell

Rachel Lobdell is the Executive Director of News Creator Corps. She has spent nearly two decades working in local and national news, focusing on editorial strategies that grow audiences by connecting them to content, products, and experiences that help them live their best lives.

3/23/2026

The difference between a topic and a story (and why it matters for creators)

Here are a few questions to ask to hone in on a specific story that will connect with your audience.
1/28/2026

Know your role: A framework for covering difficult stories

When breaking news hits or a difficult story unfolds, content creators face a crucial question: Should I cover this, and if so, how?
1/25/2026

The Golden Globes’ Best Podcast category is a blueprint for better civil discourse

For years, the biggest podcasts have been dominated by hosts who profited off of aggression, hot takes, and misinformation. Good Hang is the opposite of that.
1/14/2026

A group of scientists and doctors became creators to make social platforms more accurate

The Evidence Collective, a group of more than 25 subject matter experts in everything from infectious disease to health policy to nutrition, has a huge reach across social media.
9/9/2025

Everyone deserves access to good information

Recognizing the complete picture of the information economy is critical in today’s current fight against misinformation.