Why meteorologists are great creators
As the media ecosystem evolved, broadcast meteorologists were some of the first to embrace the digital transition.
Learnings and Insights
As the media ecosystem evolved, broadcast meteorologists were some of the first to embrace the digital transition.
Abridged sees creators as a critical component of their mission to authentically cover the mosaic of communities that make up the region.
“TikTok is like a bridge,” one interviewee said. “It helps me get the important news in a condensed version, so I know what’s happening without having to spend 30 min waiting for the news channel and watching a million other…
The consumers of news and information, the people formerly known as the audience, have gone into the production side.
Ryan Y. Kellett started tracking his media consumption in May 2025.