Help shape our research around news content creation
We will embark on original research to help inform how news creators can combat misinformation and how audiences can discern accurate information on social media.
Learnings and Insights
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Anyone can fall for misinformation, so we all need to fight it
When more of us know the red flags of misinformation to look for, we can take the momentum away from the fake news before it gets too far.
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Everyone deserves access to good information
Recognizing the complete picture of the information economy is critical in today’s current fight against misinformation.
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Creators build community into information systems
Somewhere along the way, we bought into the idea that it’s us or them: traditional media or creators. This couldn’t be farther from the truth.
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What we can learn from news creators’ success with audiences
Journalists should take note of some of the strategies news creators do to build and keep audiences that increasingly avoid mainstream news brands.