Creator Infrastructure
Beyond topics and beats, the spread of information in places that might not have strong wifi, or where neighbors are sources, is a top consideration. With that in mind, we focused on citing and identifying a variety of sources, public…
When we place our bets on technology companies and social platforms, the future is never certain. Information moves fast and the mediums that carry information change even faster. Just as creators filled a need when the mainstream media lost its…
For the first time, more Americans get news from social media than from any other source, and they’re increasingly turning to creators they trust for information about elections, health care, their local communities and more. As audiences rely on creators,…
Creators carry the weight of the hard balance between the need to raise awareness around problems and the fact that their audiences are really overwhelmed with information and bad news.
The decision to join new platforms often includes where the audiences they want to reach already are, whether the content format is similar to what they already make, revenue opportunities, and their personal bandwidth.