Learnings and Insights
The decision to join new platforms often includes where the audiences they want to reach already are, whether the content format is similar to what they already make, revenue opportunities, and their personal bandwidth.
The debate over the word “creator” reflects uncertainty around who gets to be viewed as credible in an era where expertise increasingly exists outside traditional institutions.
Dog Instagram is the kindest place on the Internet, and here are some lessons I learned from accounts that focus on community over revenue.
An NCC survey shows that creators rely on primary sources, and they consider what information and perspectives are missing from mainstream media.
Teens are uniquely vulnerable to mis- and disinformation. According to a 2024 study from the News Literacy Project, a nonpartisan education nonprofit, eight in 10 U.S. teenagers say they see conspiracy theories on social media at least once a week.…