What News Creator Corps’ first year taught us
We made a bet that by investing in creators we could reach communities underserved by mainstream media. Here’s what we learned.
Creator Infrastructure
Tag: Information Economy
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PR pros pay attention to creators who have established a trusting audience
It’s a misconception that PR people only care about follower count. Yes, reach is important but connecting with their target audience is the priority, and that means working with the right ‘messenger’. Real decision-making influence comes from trust, no matter…