Learnings and Insights
For the first time, more Americans get news from social media than from any other source, and they’re increasingly turning to creators they trust for information about elections, health care, their local communities and more. As audiences rely on creators,…
An NCC survey shows that creators rely on primary sources, and they consider what information and perspectives are missing from mainstream media.
Teens are uniquely vulnerable to mis- and disinformation. According to a 2024 study from the News Literacy Project, a nonpartisan education nonprofit, eight in 10 U.S. teenagers say they see conspiracy theories on social media at least once a week.…
The Roy Howard Community Journalism Center is trying to slow the spread of misinformation with What Is True?, an initiative that creators can replicate to build trust and engagement with their audiences.
While some newsrooms and independent creators have embarked on partnerships, it remains a source of largely untapped potential for both sides.